Message #6 From:
NewsBot Date: March 2, 2007 04:53:00 AM
MYRA News Myriad Entertainment and Resorts, Inc. Completes Acquisition of Club Concepts Consulting LLC
MEMPHIS, Tenn.--(BUSINESS WIRE)--Myriad Entertainment & Resorts, Inc., a Delaware corporation (OTCBB: MYRA), today announced that it has completed the acquisition of Club Concepts Consulting LLC, an innovative marketing and training firm working with developers and managers on the development and implementation of key marketing, sales and training initiatives. Myriad will continue to operate the firm as Club Concepts, a division of Myriad Resorts & Entertainment, Inc.
In addition to continuing to consult to clubs and resorts outside the Myriad family, Club Concepts will support Myriad resorts employees or ‘Experience Partners’. Through the creation and implementation of staff development programs, employee incentive programs and other initiatives, Club Concepts will help Myriad develop long-term employees capable of creating truly memorable experiences for all guests of Myriad resort locations.
Myriad also announced the appointment of Beth Meister to lead the Club Concepts division. Ms. Meister, who currently serves as President of Club Concepts Consulting LLC, is a leader in the marketing and training industry.
“Our vision is to provide ‘personalized, club level experiences and services’ to all Myriad resort guests,” stated John Meeske, CEO of Myriad Entertainment & Resorts, Inc. “This operating protocol will serve as the foundation of the Myriad brand. In order to deliver on this commitment, we need the leadership and know-how of a seasoned expert in club operations, sales and marketing. Beth has a proven track record of successfully assisting top clubs and resorts across the country. Her experience, professionalism and dedication to the operating protocol we have established will be instrumental as we work to provide truly memorable experiences for our resort guests.”
In her role, Ms. Meister will direct the development and execution of strategies designed to retain employees, generate repeat business and increase gross revenue per occupied room. After graduating from Troy University where she was a member of the women’s golf team with a B.S. degree in Marketing, she joined Club Corporation of America, one of the largest club operation and ownership companies in the United States, where she served as membership director for 6 years. In 1993, Ms. Meister joined the Arnold Palmer Golf Management Company, where she oversaw marketing and sales for the company’s 15 private clubs. Upon being promoted to director of business development, Ms. Meister began directing the management services division and served as a member of the acquisition, takeover and implementation team.
Ms. Meister expanded her club marketing and operational experience when she became the Director of Club Operations for the Boca Raton Resort and Club, overseeing the Club’s member usage of the Hotel and Clubs’ 6 restaurants, beach club and off-site country club facilities. Ms. Meister established Club Concepts Consulting, LLC in 1999.
ABOUT MYRIAD ENTERTAINMENT AND RESORTS, INC.
Myriad, owns, through its wholly-owned subsidiary, MER Resorts, Inc., a ninety-nine percent (99%) interest in Myriad World Resorts of Tunica, LLC, a Mississippi limited liability company ("Myriad-Tunica"). Myriad-Tunica's objective is to develop and build a $1.62 billion resort in Tunica, Mississippi. It is intended that the 500+ acre Myriad Botanical Resort will consist of a world-class destination resort centered on gaming, conventions, retail and attractions, and leisure real estate. The first phase of development calls for two casinos each with hotel, a major 600,000 square foot convention and exposition center with hotel, an 18 hole signature-design golf facility, a significant retail complex, a health club and spa, leisure real estate and attractions including botanical gardens, a water park, and an “Eye in the Sky” observatory. As part of a second phase of development, Myriad is exploring several additional attractions and up to four additional casinos. Myriad-Tunica has been granted development and gaming site approvals for the Tunica resort.
“SAFE HARBOR” STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward looking statement to reflect changes in the Company’s expectations or future events.
