Message #79 From:
NewsBot Date: December 1, 2006 05:25:00 AM
NEOM News NeoMedia's Gavitec Signs 6-figure Contract with Germany's No. 2 Outdoor Ad Firm
FORT MYERS, Fla. & AACHEN & COBLENZ, Germany--(BUSINESS WIRE)--Gavitec AG - mobile digit, a subsidiary of NeoMedia
Technologies Inc. (OTC BB: NEOM) and a leading provider of mobile
technologies and marketing solutions, has been contracted by awk
Aussenwerbung GmbH to develop a mobile order-management and control
system based on its groundbreaking Lavasphere technology.
The system, using standard camera phones functioning as mobile data
recorders, will quickly provide awk's bill-posting staff with the
information needed on its rounds. The phones also function as optical
code readers and provide real-time information about billboard placement
and condition to the awk resource planners. The awk field
staff will be able to collate the codes on the advertising subjects with
the location codes on the billboards, simply by using a camera phone.
Photos documenting the condition of the advertising, along with other
relevant information, will be automatically forwarded to the back-end
server and to awk's resource management for further processing.
“This new system is designed to help Germany’s
second-largest outdoor advertising company set new standards in order
and quality management, and greatly improve flexibility in placing and
monitoring outdoor advertising for their clients,”
said Dr. Christian Steinborn, managing director of Aachen-based Gavitec
AG – mobile digit.
"We are delighted to provide awk with a process-optimised
system that powerfully demonstrates our synthesis of mobile- phone and
code-reader technologies,” said Dr. Steinborn
in commenting on the new contract, which he said had a value in six
figures. “By using cost-effective mobile
phones, we have an ideal solution for equipping large numbers of field
staff with an efficient tool for planning and documenting. In the near
future, we expect a strong increase in demand for mobile-phone- based
control solutions, especially in out-of-home media.
Joachim Kleinhans,managing director of awk Aussenwerbung
GmbH, said, "Controlling our inventory via mobile phone puts us in a
position to monitor our approximately 45,000 large billboards throughout
Germany in a quick and cost-effective manner, and to inform our
customers of the status of their campaigns at any time. Changes to
bill-posting contracts can be implemented by mobile phone, even at short
notice. We can co-ordinate poster advertising and keep it up- to- date
in a way that is only now possible."
The monitoring and control system being developed for awk is the
latest application of Gavitec's Lavasphere technology. Using specialized
software, readily available camera phones are transformed into code
readers which can read postage-stamp sized two-dimensional data-matrix
codes simply by aiming the phone’s camera at
them. Real-time data transfer via GPRS automatically compares
information with a central database.
Gavitec's Lavasphere technology drives new ways of linking the physical
environment to digital databases via mobile phone networks. Mario Joußen,
CTO of Gavitec AG – mobile digit, explained
that “Order management by mobile phone is
just one of the many creative applications of Lavasphere. Optical code
reading will soon be one of the standard mobile phone applications and
will play an important role in various applications in corporate and
customer communications."
About Gavitec AG - mobile digit
Gavitec AG - mobile digit, a NeoMedia Technologies company (OTC BB:
NEOM), is a leader in technology provision for code-reading systems and
software for mobile applications. Founded in 1997, Gavitec offers its
clients standardized or individual solutions in the areas of mobile
marketing, mobile ticketing, mobile couponing and mobile payment
systems. Gavitec has received the Ericsson Mobile Application Award (the
"Oscar" of the mobile industry) and two technology awards from the U.K.’s
Royal Television Society, in combination with Hewlett-Packard and the
British Broadcasting Corporation (BBC). Serving a pan-European and,
increasingly, a worldwide customer base, Gavitec has a wide range of
well known customers and partners including Vodafone, Nokia, Unisys,
Turkcell, McDonald’s and SkiData. For more
information about Gavitec, please visit www.gavitec.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com),
is a diversified global company offering leading edge, technologically
advanced products and solutions for companies and consumers, built upon
its solid family of patented products and processes, and management
experience and expertise. Its NeoMedia Mobile group of companies offers
end-to-end mobile enterprise and mobile marketing solutions through its
flagship qode direct-to-mobile-web technology and ground-breaking
products and services from four of the leading mobile marketing
providers in the U.S. and Europe. By linking consumers and companies to
the interactive electronic world, NeoMedia delivers one-to-one,
permission-based, personalized and profiled dialogue -- anytime and
anywhere.
NeoMedia’s patented qode (www.qode.com)
suite is an easy-to-use set of applications -- qode®reader
and qode®window -- which provide One
Click to Content™ connectivity for products,
print, packaging and other physical objects to link directly to specific
desired content on the Mobile Internet. qode®reader
works with camera phones, letting users “click”
on two-dimensional “smart codes”
to access the Mobile Web site to which the code is linked, while qode®window
lets users reach the same destination by entering a key word, slogan or
product name.
About awk Aussenwerbung GmbH
A leading German outdoor advertising company, Coblenz-based awk
controls a network of attractive billboards throughout the country. Its
core business is large billboards, with approximately 45,000 of the
180,000 large billboards throughout Germany controlled by awk, optimally
distributed across urban areas as well as regionally. awk is
particularly strong in point-of-sale outdoor advertising, and is
recognized as the market leader in this segment.
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934. With the exception of historical
information contained herein, the matters discussed in this press
release involve risk and uncertainties. Actual results could differ
materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode®reader,
qode®window and One Click to Content are
trademarks of NeoMedia Technologies, Inc.Other trademarks are
properties of their respective owners.
