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Message #84
From: NewsBot
Date: December 20, 2006 05:29:00 AM

NEOM News 2 More Chinese Insurance Companies Contract to Use Direct-to-Mobile-Web qode(R) Technology from NeoMedia

FORT MYERS, Fla. & BEIJING--(BUSINESS WIRE)--NeoMedia Technologies, Inc. (OTC BB: NEOM), announced today that two more major insurance companies in China have signed agreements to use its patented direct-to-mobile-web qode® technology.

The companies -- PICC Property and Casualty Co. Ltd., headquartered in Beijing, and China United Property Insurance Co, headquartered in Shanghai -- signed contracts last week. In mid-November, NeoMedia had announced that Alltrust Insurance Company of China Ltd., headquartered in Shanghai, Hua An Insurance (Sinosafe Insurance) Co. Ltd., headquarter in ShenZheng, and Yong An Insurance Co. Ltd., headquarter in Xi An, had signed contracts to use qode.

Developed and patented by NeoMedia, the qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web. qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.

NeoMedia said it is working to adapt qode to use smart codes to enable millions of policy holders in China to use their cell phones to link directly to their insurance company’s Mobile Internet site.

“Using qode,” said NeoMedia Chairman Chas Fritz, “information on policies, claims, rates, etc. on the insurance company’s Mobile Internet sites will be just a click away for consumers.” Smart codes, he said, will replace current document forms and individual insurance records, with each insurer assigned a smart code to keep records of insurance history.

Background on Chinese Insurance Companies

PICC Property and Casualty Co. Ltd. (http://www.picc.com.cn/en/index.shtml), with more than 4,000 branch offices, is a joint stock company with limited liability, incorporated in 2003 by The People's Insurance Company of China (renewed and re-registered as PICC Holding Company) as its sole promoter. PICC Holding combined its commercial insurance operations, along with its related assets, liabilities and subsidiaries into PICC P&C, making it one of the leading property and casualty insurance companies in China.

China United Property Insurance Co. (http://www.cicsh.com/), with 19 branch offices throughout China, was incorporated 1986. China United’s primary products include property, liability, bond, agriculture, casualty and short period health insurance. China United generates more than 10 billion RMB (approximately $1.3 billion) in insurance premiums annually.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. NeoMedia Mobile companies offer end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

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