Message #22 From:
NewsBot Date: September 27, 2006 07:41:00 AM
NXTI News Next Inc. Procures Grits Inc. Apparel License
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--Next Inc. (OTCBB:NXTI)
an emerging leader in the sportswear and promotional products industry
today announced that they have procured an apparel license for Grits
Inc., (Girls Raised In The South) through BMI (Brand Management
International), exclusive agent for Grits, Inc.
Grits Inc., www.gritsinc.com is a
multimillion-dollar merchandising company specializing in women's
apparel. Founded by Deborah Ford, a lifelong Southerner and author of “Grits
Guide to Life” (non-fiction book of the Year
2004) and “Puttin’
On The Grits”, Deborah’s
third book, (now in bookstores) “Grits Friends
Are Forevah” has received rave reviews from
critics. A fourth book on Southern men, “Bless
Their Hearts”, is due for release in October
2006.
Now residing in Fairhope, AL, Deborah is in demand as an “all
occasion” speaker, including speeches on
Southern Genteel Tradition, Southern Culture, or “how
to eat your watermelon in a sun dress.”
Penguin Publishing named Deborah as one of ten Penguin authors to
kick-off a new venture for the company, a speakers bureau managed by the
publisher.
Deborah was recently recognized for her talent and accomplishments by
being named a 2006 Honoree by the Southern Women’s
Committee of Fifty, at its eighth annual tribute event in Birmingham.
Joe Ferragina, the Company's Exec VP of Sales stated, "We’re
very pleased to have procured the Apparel license for Grits. The
franchise has a very loyal fan base which has allowed the spawning of
numerous derivatives of the brand. In a preliminary launch with one of
our key specialty retailers, our Grits offerings sold extremely well. We’re
looking forward to leveraging the brand allowing our retailers to
differentiate themselves in their respective markets.”
As part of the Grit’s license, Next will
market and distribute “Primary Colors by Grits”
as part of their collegiate offerings. This program is cross licensed
between the various universities and Grits, Inc. and allows Next to
expand their product offerings to their existing collegiate retailers.
The addition of Primary Colors provides a major inroad to solidifying
Next position in the growing ladies collegiate market. The slogans on
the garments tie in Grits as well as the school colors and mascot.
Example: “Southern Girls Know Their Primary
Colors....Crimson and White” along with the
University of Alabama logo.
Next Inc. is a creative and innovative sales and marketing organization.
Next Inc. designs, develops, markets, and distributes licensed and
branded promotional products and imprinted sportswear primarily through
major colleges and universities, motor sports and other major
promotional key licensing agreements. Next is one of the dominant
companies in the highly fragmented licensed promotional products and
imprinted sportswear industries.
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995, which
contains a safe harbor for forward-looking statements. The Company
relies on this safe harbor in making such disclosures. The statements
are based on management's current beliefs and assumptions about
expectations, estimates, strategies and projections. These statements
are not guarantees of future performance or results and involve risks,
uncertainties and assumptions that are difficult to predict. Therefore,
actual outcomes and results may differ materially from what is expressed
or forecasted in such forward-looking statements.
