Message #27 From:
NewsBot Date: February 27, 2007 07:44:00 AM
CCBEF News Clearly Canadian Appoints Tree of Life Canada, a Division of the World's Leading Marketer and Distributor of Natural and Specialty Foods, to Distribute Glengrove Organics to Mass Retailers
VANCOUVER, British Columbia--(BUSINESS WIRE)--Clearly Canadian Beverage Corporation (OTCBB:CCBEF) (the “Company”) is pleased to announce that Tree of Life Canada, Inc., the leading distributor of natural and organic food products, will distribute its line of Glengrove Organics dried fruit and nut products in Canada, specifically targeting mass retailers.
“We are very pleased to partner with Tree of Life for distribution of our new Glengrove Organics line,” stated David Reingold, President of Clearly’s wholly owned subsidiary, DMR Food Corporation. “Tree of Life opens the door for Glengrove Organics to the mass consumer market, offering us exceptional distribution opportunities from coast to coast in Canada.”
Stated Brent Lokash, President of Clearly Canadian, “We continue to see the great value of DMR’s selling relationships and the opportunities this acquisition presents for cross selling and expanding all of our divisions’ distribution and sales efforts. Our goal is to position Clearly Canadian as a “good for you company” and to build a name that health conscious consumers will know and trust for years to come.”
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages, including Clearly Canadian® sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries, and organic and natural dried fruit and nut snack foods, including the Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Since its inception, the Clearly Canadian brand has sold over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.
Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief that the Glengrove Organics line of products will perform in the mass consumer marketplace and that the acquisition of DMR Food Corporation could be of great value for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.