Message #30 From:
NewsBot Date: March 7, 2007 07:56:00 AM
CCBEF News Reality Television Show Featuring Clearly Canadian Picked up by Leading HD Cable Network
VANCOUVER, British Columbia--(BUSINESS WIRE)--Clearly Canadian Beverage Corporation (OTCBB:CCBEF) announced today that leading high-definition cable network INHD has agreed to finance a reality television series for its MOJO prime time block that will feature Clearly Canadian and its quest for an unparalleled corporate turnaround. This reality series will give viewers full-access to the corporate drama, deal-making and pressure that exists in the high stakes corporate world.
Filming of the series, which is being produced by Nick Davis Productions, begins immediately and it is expected to air in early 2008. The film crew will follow the Clearly Canadian team and its distribution partners at promotional events, trade shows, distribution drives, and meetings with national retailers and acquisition negotiations.
Having recently announced a spectrum of new business ventures from its exciting new line-up of Natural Enhanced Waters (dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water), its acquisition of DMR Food Corporation, one of Canada’s leading organic and natural snack food companies, to world famous corporate spokesperson deals with both two-time NBA/MVP Steve Nash and reigning American Baseball League MVP Justin Morneau, Clearly Canadian is poised for exciting times ahead.
“This series is an incredible opportunity for us to give our customers a personal connection with the company through a unique reality television series,” stated Brent Lokash, President of Clearly Canadian. “With a national television audience on all major U.S. cable systems, we expect to achieve immense exposure for our brand and all of our product lines. In tandem with INHD/MOJO and the producers, we are planning to generate buzz and deliver an audience from the onset. The publicity and excitement we can achieve, especially while launching new product lines, is priceless.” Lokash continued.
Since it launched in 2003, INHD was a pioneer in hi-def television and is among the most widely distributed HD networks on U.S. cable. It consistently earns high marks from HD viewers for the pristine quality of its 1080i picture and Dolby 5.1 sound and ranks as a viewer favorite. INHD created a new primetime, called MOJO, exclusively for the discerning male, with attitude, wit and style - delivering original shows aboutlifestyle interests including high tech, finance, adventurous travel, music, cuisine and spirits. Other programming includes comedy-reality series, high profile professional and college sports, movies, concerts and big events. The network is 100% high-definition and available as part of the high-definition offerings from such cable operators as Time Warner Cable, Comcast, Cox Communications, Bright House Networks, Cablevision, Mediacom and Patriot. INHD is owned by iN DEMAND Networks, whose shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages, including Clearly Canadian® sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 2 billion bottles worldwide. Clearly Canadian’s recent acquisition of DMR Food Corporation marks the Company’s debut into organic and natural products with a wide range of dried fruit and nut snacks offerings from Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.
Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief that the INHD television show will bring immense exposure to the company’s brands and that the publicity generated by the show is priceless. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
