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CCBEF Stock: Clearly Canadian Brands, Organic Baby Food Private Label Business to Reach over 1250 Stores by End of 2008

Company Looks to Dominate Sector in Canada; Expand to US Markets Soon

Clearly Canadian Brands (OTCBB:CCBEF stock) is pleased to announce that the newly launched Private Label Division of its Organic Baby Food company is off to a resounding start and already expects to be in a minimum of 1250 stores by the end of the year.

Stated David Reingold, President of Clearly Canadian Brands: “We are extremely proud to announce that several major retail customers have already chosen to private label our superior line of Organic Baby Food products. With highly influential accounts already signed to receive up to 30 of the available products now being offered by this fast growing division, we feel confident in the future prospects for growth especially as we begin to penetrate the massive U.S. market in the near future.”

Added Bobby Genovese, CEO of Clearly Canadian Brands: “Our goal is to dominate the Organic Baby Food sector in Canada, and with these new agreements in many cases the only two brands offered will be either the company’s brand (sold to them by us) or our Premium My Organic Baby line. Either way we win. I can not say enough about how pleased I am with the execution of our strategy to this point, and look forward to our expansion into the U.S. shortly.” Mr. Genovese continued, "I urge you to call or email Steve Cook at 561-549-0887 & investor@clearly.ca or myself at 561-367-7979 & bgcap@bgcap.com to receive a full investor package."

About Clearly Canadian

Based in Toronto, Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian(R) sparkling flavored waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. To find out more about Clearly Canadian Brands (OTCBB:CCBEF), visit our website at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

Clearly Canadian Brands, Toronto
Shareholder Relations
Steve Cook, 1-800-983-0993
E-mail: investor@clearly.ca