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PAYD News Paid Celebrity Services Launches Conductor Keith Lockhart Online Community Site KeithLockhart.com

BOSTON--(BUSINESS WIRE)--Boston Pops conductor and Utah Symphony music director Keith Lockhart and Paid, Inc. (OTCBB:PAYD) celebrity services today launched Mr. Lockhart’s official personal Web site www.KeithLockhart.com, exclusive branded merchandise and his free official fan club, the Keith Lockhart Enthusiasts, all created and managed by Paid, Inc.

The Keith Lockhart Enthusiasts, available free of charge simply by registering at www.KeithLockhart.com, is a treasure trove for symphonic enthusiasts. It provides members with the opportunity to purchase VIP ticket packages to Boston Pops, the Utah Symphony, and other events that Mr. Lockhart is conducting. Members also are eligible for 10% off on all merchandise at the KeithLockhart.com/shop, chances to meet Keith and the possibility of winning contests available exclusively to members.

“My Web site is a great way for fans to get to know me, my music and my profession better,” said Keith Lockhart. “One of my main goals with this site is to provide better access to my music. A Web site is the perfect channel to enable fans to go at their own pace to get as much or as little information as they desire. I’m excited to be launching with Paid this Web site that serves as an ever-changing resource for fans who want to explore my work with various musical organizations.”

Kristen Kuliga, VP of Paid celebrity services, said, “Keith’s work has caused interest in the Boston Pops and this musical genre to soar. We want Keith’s Web site to be a place where the multitudes of his fans can visit again and again to find all there is to know about Keith’s career.”

Members of Keith’s fan club will often have the privilege of purchasing VIP ticket packages. The first opportunity to experience the Lockhart Enthusiast VIP treatment is at the ever-popular Holiday Pops concerts. VIP packages for the Holiday Pops make the perfect gift or holiday outing with friends and family.

Mr. Lockhart’s first official Web site, www.KeithLockhart.com, features:

• Access to purchase VIP ticket packages for Boston Pops concerts and other Lockhart-related events, including the ultra-popular Holiday Pops. (see related release Keith Lockhart Enthusiasts VIP Holiday Pops Packages at www.keithlockhart.com/index.cfm?pk=viewall&cd=NAA&pid=400041
• An extensive photo gallery of Mr. Lockhart;
• An online store offering exclusive Keith Lockhart merchandise (available at a discount to members);
• A detailed biography of Mr. Lockhart
• A forum where fans can meet and discuss mutual interests
• Exclusive interviews with Mr. Lockhart
• A calendar of events for his performances and appearances
• News coverage of Mr. Lockhart and his involvement with the Pops, Utah Symphony and other organizations
• Contest and giveaway opportunities

Just in time for the holiday season, the store at www.KeithLockhart.com will feature an array of unique gifts sure to please all Lockhart fans and music lovers.

About Paid, Inc.

Paid, Inc.’s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages, and Web site content, such as news, polls, message boards, contests, biographies and custom features to attract tens of thousands of visitors daily, as detailed on its Web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and Web site development and hosting. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations and expectations about celebrity programs and fan club activities. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.