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PAYD News Paid, Inc. Launches Video & Film Production Service, Acquires Business Assets of Naztinez Productions

BOSTON--(BUSINESS WIRE)--Paid, Inc., (OTCBB:PAYD) today announced that it has acquired the business assets of Naztinez Productions, LLC, a video and film production company co-founded and wholly owned by Keith Garde, who was recently named president of Paid’s celebrity services business. Concurrently, Paid today launched a video and film production (Paid VFP) service, directed by Mr. Garde. Designed to complement the company’s celebrity services offerings, Paid’s VFP service provides entertainment artists and organizations, musical artists and professional athletes with an acclaimed team of experienced and highly skilled video production specialists to meet all the high quality video and film production needs that are in high demand in these industries.

“Since video is one of the most important materials that drives many of our clients’ brands, particularly due to its pervasive use on the Internet, our production capabilities will enable us to become an integral part of our client’s branding efforts,” Mr. Garde said. “We anticipate that Paid’s production services will become an important selling point for Paid celebrity services because few offer Paid’s combination of video production and turn-key fan community management, merchandising and VIP ticketing. The synergies created by this move will further help bring Paid’s clients and their audience together and strengthen Paid’s ability to support their clients in their branding efforts.”

Paid’s VFP service offers the full range of film and video production for feature/documentary broadcast content, music videos, marketing/promotional materials and more projects. Paid has a state-of-the-art digital editing suite onsite in its Boston office to accommodate the tightest deadlines without the hassles of the high costs and limited availability of third party editing facilities. As demand grows, Paid anticipates expanding its production capabilities further.

Paid’s VFP service is acquiring Naztinez’s video production equipment and the two additional staff members that Naztinez shared with PKA Management, a firm Mr. Garde created that manages national talent and provides consulting services. Paid will assume all Naztinez production activities in progress and any contracts for future projects. Paid plans to discontinue use of the Naztinez name.

Bringing more than 30 years of production experience to Paid, Mr. Garde will oversee Paid video and film production projects and business development activities. Early in his career, Mr. Garde became heavily involved in the video and technology arena. An early adopter of the fledgling music video medium, in 1979 he co-founded Scotland Video, which made international news and scored a “Nightline” appearance for a Scotland Video short form that was presented to President Ronald Reagan and Soviet Premier Yuri Andropov. Following that venture, he spent several years as an independent producer of music videos for the recording industry and commercial productions for major brands such as M&Ms and Colgate. He also was an executive with a start-up laser disc development company that evolved into the publicly traded College Television Network that MTV acquired in 2002.

Mr. Garde has collaborated on special projects for MTV, VH1, A&E, ESPN, NFL, Disney, Paramount Pictures, Daimler-Chrysler, multiple record labels and many other major corporations and artists. The projects resulting from these collaborations have garnered for clients the highest level of industry awards, including Grammys, American Music Awards, People’s Choice Awards and a series of Billboard awards. He has held key positions on numerous high profile projects, some of which can be viewed at the following link: http://biz.yahoo.com/bw/061218/20061218005381.html?.v=1.

Currently Paid’s VFP service is involved in the direction and production of a project involving NASCAR and a major band that will air on ESPN. Paid has already signed contracts to handle production and/or post production on specific projects for Sony BMG, Columbia Records, ESPN, National Geographic and MTV Networks.

“We see significant opportunities for expansion in this area from existing clients and additional musical artists, athletes, web site developers, multimedia companies and others who are extensive users of video and film,” Mr. Garde stated.

About Paid, Inc.:

Paid, Inc.’s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations and expectations about celebrity programs and fan club activities. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.