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PPID News Intense Dairy Demand Leads to Dedicated Supply Chain Practice Group; Prescient ''Zooms in'' on the Special Challenges of the Dairy Industry

"After consulting with our clients in the dairy industry on a day-to-day basis we realized they face a very specific set of demands. Issues such as short shelf-life, quick turns, changing consumer preferences, regional preferences, seasonality and product safety really set them apart," said Karen Sickles, Prescient's director of sales operations and product management. "Prescient decided to unite this group to help dairy suppliers find innovative ways to overcome those challenges without sacrificing quality and safety."

Prescient's Dairy Practice Group, which will be headed by Sickles, will provide dairy industry suppliers with a new forum to share best practices and exchange ideas. The group will focus on several distribution issues substantially impacting the dairy industry today, most specifically the use of scan sales data for:

-- Lowering out-of-stocks

-- Demand-replenishing planning

-- Reducing shrink

-- Managing inventory

-- Maintaining high service levels

-- Scan based trading

"We are excited to be a part of this timely industry group," said Scott Gift, regional sales coordinator of Smith Dairy, one of the largest family-owned dairies in the country. "Dairy is a category that sets the traffic pattern at most grocers. In fact, milk has become a staple of the American family. When consumers go to the store they expect to find it on the shelf. This practice group is going to help us use the most innovative practices to keep the shelves stocked and our customers happy."

Beeline Products Survey Says #1: MILK

Milk and dairy products are at the top of consumers' grocery lists. Earlier this year, Prescient commissioned a survey of Beeline Products(TM)--items consumers rush to replenish the moment they run out. Milk was number one (winning by a more than 100 percent margin).

"Our Beeline Products survey reiterated how important the dairy industry is to consumers," said Sickles. "Now we have a group of thought leaders who are in a position to really make a difference in the industry and blaze a new trail of innovation, quality and safety."

Each year, the Prescient Dairy Practice Group will hold a member meeting at Prescient's Annual Client Exchange (PACE) in Philadelphia. The conference will also feature a dedicated dairy track. In addition to the members-only meeting, quarterly conference calls will be held throughout the year.

About Prescient Applied Intelligence:

Prescient, founded in 1985 (OTCBB: PPID), is a leading provider of supply chain and advanced commerce solutions for retailers and suppliers. Prescient's solutions capture information at the point of sale, provide greater visibility into real-time demand and turn data into actionable information across the entire supply chain. As a result, the Company's products and services enable trading partners to compete effectively, increase profitability and excel in today's retail business climate. Household brand names like Ahold, AutoZone, Coors, Domino's Pizza, Rite Aid, Sara Lee, Schwan's and Wyeth rely on Prescient. For more information, go to www.prescient.com.

Forward-Looking Statement:

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "if," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to Prescient Applied Intelligence, Inc. are intended to identify such forward-looking statements. Prescient may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations should not be construed in any manner as a guarantee that such results will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in Prescient's report on Form 10-KSB filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Available for interviews:

Karen Sickles, Dairy Practice Group Leader, Prescient

Scott Gift, Regional Sales Coordinator, Smith Dairy