Message #20 From:
Stock News Bot Date: June 22, 2005 11:55:27 AM
RKTI Rocketinfo to Power News Content on Leading Fantasy Sports Site Sandbox.com
Rocketinfo to Power News Content on Leading Fantasy Sports Site Sandbox.com
RANCHO MIRAGE, Calif.
Rocketinfo Inc.
Martin Thornell, 613-794-4636
media@rocketinfo.com
Rocketinfo Inc. (OTCBB:RKTI), a leading provider of real-time news and information from over 100,000 news and weblog sources, today announced a partnership with Blue Dawg Sports Inc., the owner of Sandbox.com, a leading fantasy sports website.
More than 15 million participants play fantasy football, baseball, NBA, NHL, NASCAR and other fantasy sports. Forbes reports that over $100 million was spent in 2004 on fantasy football alone. Sandbox.com turned to Rocketinfo for targeted news content that will enhance the fantasy player's experience and enjoyment.
The content delivered by Rocketinfo to Sandbox.com will include contextual advertising, positioning Rocketinfo to take advantage of the huge and growing online advertising market. According to eMarketer, online advertising spending will increase by 20.2% in 2005, reaching $11.3 billion by year's end.
Rocketinfo will provide targeted, relevant current news to Sandbox.com, "Your All-You-Can-Play Fantasy Sports Buffet." Commenting on the deal, Blue Dawg Sports Managing Partner Larry Cotter said: "We selected Rocketinfo based on their ability to offer exciting content from a huge number of sources -- exactly what fantasy players are looking for. Fantasy players want to know everything about the players they follow, including injuries, trades, contracts, and personal issues. Working with Rocketinfo, Sandbox can provide it all."
Rocketinfo will provide Sandbox.com with relevant content from a continuously updated database of news and weblog sources, including the rapidly growing community of sports weblogs. Rocketinfo is also working with Turner Broadcasting, providing focused driver and team news content to NASCAR.com.
About Rocketinfo
Rocketinfo (www.rocketinfo.com) provides a superb combination of an extensive news database, next-generation search technologies, unique and proprietary approaches to the extraction of valuable business information, and a complete range of delivery tools (including RSS). Rocketinfo provides embedded search tools and services to third-party search engines, portals and software vendors for use in applications ranging from customer relationship management (CRM), business intelligence (BI) and financial services. The company also operates the RocketNews search engine (www.rocketnews.com), and the Rocket RSS Reader (http://reader.rocketinfo.com).
