American Soil Technologies, Inc. (OTCBB:SOYL), a leading supplier of super-absorbent polymer soil amendments and other related products in the multi-billion dollar turf, retail, horticulture and agricultural markets, announced today that it has entered into a joint venture agreement with Green Hippo Natural Organic Products, Inc. of Northridge, California.
The Company will manufacture and supply Green Hippo with five of its products to be marketed by Green Hippo in the United States and Canada through the 15,000 retail outlets Green Hippo has developed.
Carl Ranno, the president and CEO of American Soil Technologies, stated, “This new arrangement with Green Hippo gives us the opportunity to utilize our technologies and manufacturing abilities without the additional burden of sales and marketing in which Green Hippo excels. We will manufacture our products with the Green Hippo Label to be sold through Green Hippo’s large retail network.” Ranno went on to say, ”We are always looking for new channels to distribute our products and we anticipate that this new relationship will generate hundreds of thousands of dollars in new revenue for the Company.”
Ridge Conlan, the president of Green Hippo, stated, “We are very excited about the creation of the joint venture agreement with American Soil Technologies. Through the agreement, Green Hippo gains an immediate presence in the agricultural product marketplace, a valuable addition to Green Hippo’s existing home and healthcare family of products. Because both Green Hippo and American Soil are committed to the development of environmentally friendly products which are consistent with the principles of the “green” movement, we are confident that our relationship with American Soil will be long-lasting, and result in outstanding financial returns for both companies.”
About Green Hippo Natural Organic Products, Inc.
Recognizing the absence of home and health care products, which utilize truly natural and organic ingredients, in 2007 the principals of Green Check, Ridge Conlan and Curtis Westfall, founded Green Hippo Natural Organic Products, Inc. Utilizing more than sixty years of experience in environmental testing and evaluation, product development and packaging, and environmental law, Green Hippo is committed to the development and marketing of environmentally conscious, pleasingly effective, home and health care products which feature unique proprietary blends of natural and organic extracts. The Green Hippo name was carefully selected. The hippopotamus is very docile by nature. However, when challenged, the hippo becomes very aggressive in protecting its environment. With this in mind, Green Hippo’s products are gentle, yet aggressive in helping to fight germs and bacteria. And the Green Hippo slogan, “cuz its hip to be green,” capitalizes upon the nascent and growing “green” movement. By commercially exploiting the existing retail outlets enjoyed by its sister company, Green Check, Green Hippo will soon become a recognized leader of the green movement, and known for a broad line of natural and organic products which are biodegradable, triclosan and paraben free, and produced without animal testing.
About American Soil Technologies Inc.
American Soil Technologies is in the $150 billion green industry. The company develops, manufactures and markets cutting-edge technology that decreases the need for water in agriculture and other plant growing businesses, and promotes sustainable growing environments. The Company also manufactures products for the multi billion-dollar organic and sustainable soil amendment market in agriculture and other plant growing businesses. The Company has an exclusive license to two method patents with cross-linked and linear polymers as their basis. The Company also holds six patents on a revolutionary new machine, the M-216 Injector, designed to install its liquid products in mature turf as well as some standing crops. The Company also holds a patent on a unique slow release liquid fertilizer.
More product information can be found on the corporate Web site, located at www.americansoiltech.com.
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.
American Soil Technologies, Inc.
Carl P. Ranno, 818-899-4686
or
Green
Hippo Natural Organic Products, Inc.
Ridge Conlan, 818-718-8188