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SPGR News Superior Galleries Realizes Strong Prices in September 10-12, 2006 Beverly Hills Elite Auction

Some highlights of this auction include:

Lot #  Description                                   Price realized
2369   1907 $20 High Relief PCGS MS67                     $184,000
2532   Hawaii Barber Hub Impressions                      $115,000
2296   1803 $20 Capped Bust small stars NGC MS64          $109,250
2247   1879 $4 Stella NGC PF60                             $96,600
2291   1795 $20 capped bust NGC MS61                       $89,700
2534   1883 Hawaiian Eighth Dollar PCGS PF66               $87,400
2439   1851 U.S. Assay Office $50 slug Kagan plate coin    $47,725
1326   1795 Flowing Hair Dollar 2 leaves                   $44,850
2135   1864 $2.50 PCGS AU55                                $35,650
1897   1911 China Pattern Dollar                           $22,425

Commenting on the Superior Beverly Hills Elite Auction, Executive Vice President and COO Larry Abbott said, "We are very pleased to have built upon the outstanding results of our May Beverly Hills Elite Auction and August Denver Elite Auction, with this third successful auction in five months. We attribute the successful sale of nearly $22 million in value in these past three sales to the fact that we have attracted a large number of consignments that are completely fresh to the market. Fresh consignments generate bidder excitement, and this has been the key to our success. The Dr. Eugene Goertzen Collection of Hawaiian coins is an excellent example of such a fresh consignment. This collection saw some truly astounding prices for Hawaiian Coinage, including an 1883 Eighth Dollar PCGS certified PF66, which sold for $87,400."

Mr. Abbott continued, "We are now concentrating our efforts on our November 16-17, 2006 Santa Clara Elite auction, to be held in conjunction with the Santa Clara Show, where Superior Galleries is the official auctioneer. That event will feature the $1 million Nevada Collection, which is filled with hard-to-find collector coins, and will be sold completely without reserve. Our November 2006 Santa Clara Auction currently has more value consigned to it than any past Superior Galleries Santa Clara auction. It should be a very exciting event."

For further information about this Beverly Hills Elite Auction or to consign to Superior's future Elite Auctions, please contact Paul Song, Vice President of Auctions, at 310-203-9855 or paulsong@sgbh.com.

Superior Galleries, Inc. is a publicly traded company acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills and the company's web site at www.sgbh.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future growth potential, future revenues, income, results of operations, expansion plans, and expectations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward-looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and control our operating costs and risks identified in our SEC filings. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors, including sales levels, operating costs, distribution and competition trends, consumer preferences, and other market factors. Past sales performance may not be indicative of future results. No assurances are given that sales trends or sales performance on behalf of consignors or customers will continue.