The new Kabillion-branded kids promotion will kick off at uWink’s initial restaurant, located in Woodland Hills, CA and will be integrated into the new uWink restaurants scheduled to open in Hollywood and Mountain View, California in Spring 2008.
“The team at uWink has developed a restaurant concept unlike anything else in the marketplace,” explains Bill Schultz, CEO of Kabillion. “We wanted to become a promotional partner with them from the first visit to the restaurant and it’s a great opportunity to further expose the Kabillion brand to our targeted kid demographic, particularly as new restaurants open across the US.”
“Developing a promotional partnership with Kabillion is a great step forward for uWink because we share many of the same goals,” said Nolan Bushnell, CEO of uWink -- also a founder and former CEO of both Atari and Chuck E. Cheese. “Kabillion represents the future of entertainment and uWink is the future in dining. It’s an entertainment dining experience that can’t be had anywhere else.”
About Kabillion
Kabillion is the multi-platform, kids’ entertainment program service launched in January 2007 and available both as a free video on-demand (VOD) channel and a free online broadband site (www.Kabillion.com). Initially launched on Comcast Cable’s Select On Demand across the US, the VOD platform is now also available to digital cable subscribers nationwide on Bresnan cable systems, with more to be added soon. Part of The MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company, Kabillion offers high-quality animated and live-action kids’ series entertainment on both platforms. Kabillion is owned in part by Taffy Entertainment, East Coast-based REMIX Entertainment Ventures and Germany’s EM.Entertainment.
About uWink
uWink develops touch-based digital media entertainment and hospitality software and an interactive restaurant concept that allows customers to order food, drinks, games and other digital media at the table through proprietary touch screen terminals. uWink plans to open two more restaurants in California in early 2008. uWink is led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari and Chuck E. Cheese (NYSE:CEC). For more information: www.uwink.com.
uWink
Alissa Tappan, VP, Marketing and Public Relations
+1-415-235-9532
alissa@uwink.com
or
Kabillion
Marc
Grossmann, Director of Public Relations
+1-818-227-8966
mgrossmann@Kabillion.com