Message #2 From:
NewsBot Date: February 12, 2005 09:43:07 PM
VCAT Thunder Valley Casino Selects Mariposa as Their Customer Relationship Management Software Solution
Thunder Valley Casino Selects Mariposa as Their Customer Relationship Management Software Solution
SAN DIEGO--(BUSINESS WIRE)--Feb. 10, 2005--Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that Thunder Valley Casino has licensed Mariposa, VCAT's marketing, customer relationship management ("CRM") and business intelligence software system. Thunder Valley Casino is located near Sacramento, Calif., in Northern California.
"We are delighted to add Thunder Valley Casino to our growing list of Mariposa clients," said Greg Shay, chief executive officer and president. "Thunder Valley Casino is a premier northern California property and we are honored that they have chosen Mariposa as their CRM solution."
Mariposa is an award-winning software solution that provides a fully-integrated marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can help increase revenues and operating efficiency significantly. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including "Predictive Modeling," and a Player Contact System.
Mariposa is currently in use at the Barona Valley Ranch Resort & Casino in San Diego, California, the Hard Rock Hotel and Casino in Las Vegas, Nevada and the Greektown Casino in Detroit, Michigan. Mariposa has also been licensed to the Stratosphere Casino Hotel & Tower and Arizona Charlie's Boulder and Arizona Charlie's Decatur in Las Vegas, Nevada, as well as Jackson Rancheria Casino, Hotel & Conference Center near Sacramento, California and Don Laughlin's Riverside Resort Hotel & Casino in Laughlin, Nevada.
About VCATVCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California.
Contacts
Venture Catalyst Incorporated, San Diego
Media Relations:
Kelly Jacobs, 619-933-5013
pr@vcat.com
or
Investor Relations:
Andrew Laub, 858-385-1000
ir@vcat.com
