Message #10 From:
NewsBot Date: January 3, 2006 10:15:00 AM
VCAT News San Manuel Indian Bingo and Casino Selects Mariposa as its Customer Relationship Management Software Solution
SAN DIEGO--(BUSINESS WIRE)--Jan. 3, 2006--Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that San Manuel Indian Bingo and Casino has licensed Mariposa, VCAT's customer relationship management, marketing and business intelligence software system. San Manuel Indian Bingo and Casino is located in Highland, California.
"We are pleased to begin a relationship with San Manuel Indian Bingo and Casino and hope that we can assist in their continuing success," said Greg Shay, chief executive officer and president of VCAT.
Mariposa is an award-winning software solution that provides a fully-integrated marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can significantly help increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including predictive modeling, reporting and analytics, and a Player Contact System.
Mariposa clients include: Barona Valley Ranch Resort and Casino; Hard Rock Hotel and Casino; Greektown Casino; Stratosphere Casino Hotel and Tower; Arizona Charlie's Boulder and Arizona Charlie's Decatur; Don Laughlin's Riverside Resort Hotel and Casino; all six Resorts International casinos, including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City Hilton, Resorts Tunica, Bally's Tunica and Resorts East Chicago; Thunder Valley Casino and the Dubuque Greyhound Park & Casino.
"We're excited about this new business relationship. The addition of the Mariposa CRM system to our current player development program will enhance our data collection efficiency, as well as, assist with our long term competitive marketing strategies," said Steve Lengel, executive director of operations for San Manuel Indian Bingo and Casino.
About San Manuel Indian Bingo and Casino
San Manuel Indian Bingo and Casino started its operations as a high-stakes bingo hall in 1986, and since that date has given away over $1.5 billion dollars to winners. The gaming facility expanded in 1994, to include a card room and additional space for slot machines. Over the next few years, the casino continued to expand adding slot machines and table games. In 2003, with the casino's increase in popularity, the San Manuel Band of Mission Indians announced plans for the construction of a new, state-of-the-art facility that would expand upon the existing gaming options, adding several new, cutting-edge amenities. The new property opened in January 2005. San Manuel Indian Bingo and Casino offers customers the best in gaming and entertainment in a spacious and exciting environment. Guests can enjoy 2,000 slots, live poker and Vegas-style blackjack, high-limit gaming, high-stakes bingo, a players reward program, great tasting dining options and extraordinary entertainment.
VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California and has offices in Las Vegas, Nevada.
