Message #13 From:
NewsBot Date: August 31, 2006 01:15:00 PM
VCAT News Mariposa Selected for Use at the Flamingo Laughlin as Their Customer Relationship Management and Marketing Software Solution
SAN DIEGO--(BUSINESS WIRE)--Aug. 31, 2006--Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that American Casino & Entertainment Properties, has licensed Mariposa, VCAT's customer relationship management (CRM), marketing and business intelligence software system for use at its recently acquired Flamingo Laughlin property, in Laughlin, Nevada.
"Stratosphere, Arizona Charlie's Boulder and Arizona Charlie's Decatur have long been an important part of the Mariposa family and we are extremely pleased that American Casino & Entertainment Properties has decided to include Mariposa in their plans for the Flamingo Laughlin property," said Greg Shay, Chief Executive Officer and President of VCAT.
Mariposa is an award-winning software solution that provides a fully-integrated marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting, hotel management and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, Mariposa can significantly help increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including predictive modeling, reporting and analytics, and a Player Contact System.
Mariposa clients include: Barona Valley Ranch Resort & Casino; Hard Rock Hotel and Casino; Greektown Casino; all six Resorts International casinos, including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City Hilton, Resorts Tunica, Bally's Tunica and Resorts East Chicago; Thunder Valley Casino; Dubuque Greyhound Park & Casino; Stratosphere Las Vegas; Arizona Charlie's Boulder and Arizona Charlie's Decatur; Don Laughlin's Riverside Resort Hotel & Casino; San Manuel Indian Bingo & Casino, Grand Casino Mille Lacs and Grand Casino Hinckley, and Island Resort & Casino.
American Casino & Entertainment Properties (ACEP) acquired the Flamingo Laughlin in May 2006. The Flamingo Laughlin is the largest hotel in Laughlin, Nevada with 1,907 rooms in two 18-story towers and a 57,000 square-foot casino. Amenities include seven restaurants, 35,000 square-feet of meeting space and a 3,300-seat amphitheater. In fall 2006, the Flamingo Laughlin will be re-branded as the Aquarius Casino Resort, with an emphasis on providing unparalleled value and service in a fun, exciting atmosphere. ACEP is also the parent company of the Stratosphere Casino Hotel & Tower, Arizona Charlie's Decatur and Arizona Charlie's Boulder, all in Las Vegas.
VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego, California and has offices in Las Vegas, Nevada.
