Message #19 From:
NewsBot Date: July 20, 2005 01:00:00 AM
VSNI News ViseonMedia Signs Up Paramount Pictures for Upcoming National VisiFone Pilot Program; Paramount Pictures to Market to Emerging VoIP User Market
DELRAY BEACH, Fla.--(BUSINESS WIRE)--July 20, 2005--ViseonMedia, a subsidiary of Viseon, Inc. (OTCBB:VSNI) today announced a marketing agreement with Paramount Pictures to market to VisiFone digital home telephone users throughout the United States. ViseonMedia's marketing partners will deliver full-motion interactive movie trailers and compelling commercials to VisiFone installed homes using ViseonMedia's content delivery platform.
The agreement with Paramount Pictures covers a Consumer Pilot rollout planned for early 2006. ViseonMedia offers consumer marketers a unique opportunity to take advantage of a completely new media channel and untapped network. The VisiFone platform provides an ideal way for marketers to target, engage in dialog with their audience in an entertaining and truly interactive manner.
"The VisiFone as a multimedia channel is an interesting opportunity as we continually seek new and innovative ways to entertain and inform consumers about our soon to be released and current movies," said Leonard Washington II, president of Paramount Digital Entertainment. "We look forward in working closely with ViseonMedia and participating in the pilot to offer consumers a rich entertaining experience and present our exciting movie trailers."
"We are very excited about Paramount Pictures participating in our new media channel. ViseonMedia pilot programming provides leading edge marketers like Paramount with an incredible opportunity to learn about consumer behavior through such a new platform as offered by the VisiFone," explained ViseonMedia president and CEO, J.D. de Haseth. "The pilot is the kick off to a media revolution, expected to reach over 27 Million VoIP consumers by 2009. We want to ensure our users receive a rich and rewarding experience on their new VisiFones."
ViseonMedia is the exclusive distributor of customized TV-quality programming and sponsored content to VisiFone digital home telephone users worldwide. The VisiFone digital telephone for VoIP displays fully interactive video and digital audio without the complexities of a personal computer in addition to being a digital telephone/videophone.
ViseonMedia programming on the VisiFone is designed not to replace the television or the web portal experience; instead, it is a dedicated "third screen" within the home on which consumers can automatically view personalized information according to their schedule. This customized "casting" of rich media through the VisiFone is only now possible due to the increased bandwidth of today's high speed broadband services and their rapidly increasing availability and use in homes throughout the world.
Win-Win Marketing
ViseonMedia offers many advantages for advertisers and consumers. As the VisiFone becomes an "always on" key communications tool for the home, customers will become much more reliant upon their VisiFone to stay "connected" with the outside world in a rich, compelling, and entertaining manner. Customers will personalize viewable content according to their daily routines and schedules. The more precisely the programming is customized, the higher the relevance and personal value to the consumer. Conversely, advertisers will be able to leverage ViseonMedia's database of personal user profile and content preferences provided by the consumer. Advertisers can therefore reach individually targeted homes with personalized interactive messages which can lead to a variety of trackable and measurable consumer interactions. VisiFone users will be able to interact further with any advertiser by requesting to see more detailed information such as a downloadable informational video or view show times, print movie tickets, or push one button to talk directly to a participating advertiser or local retailer by audio or video.
Viseon Inc. has filed a number of patents relating to ViseonMedia and its business concepts, functionality and features. ViseonMedia expects to offer services to VoIP carriers and consumers both in United States and abroad. For further information, please see the company websites at www.viseonmedia.com and www.viseon.com.
ViseonMedia, a subsidiary of Viseon, Inc., focuses on providing information, entertainment and other relevant content to emerging, new digital home platforms, including the VisiFone, the world's first multimedia digital home telephone. ViseonMedia's mission is to efficiently deliver rich media content and targeted advertising directly to consumers through its network of broadband-enabled, interactive consumer videophones. ViseonMedia's target market of broadband videophone users is expected to make up a growing segment of the 27 million new U.S. VoIP subscribers by the end of 2009. ViseonMedia's offices are located in 777 E. Atlantic Ave, #226, Delray Beach, FL 33483. For more information, contact ViseonMedia's Sales and Business Development team at 561-279-9088 or email to bizdev@viseonmedia.com.
About Viseon, Inc.
Founded in 1993 with headquarters in Dallas, Viseon, Inc. (OTCBB:VSNI) is a leading developer and manufacturer of patented personal broadband communications solutions. Viseon products have been sold under various brand names around the world including Philips, VTEL, and Gentner. Viseon's mission is to work with carriers to enhance the consumer telephone experience by positioning VoIP as a premium service versus Plain Old Telephone Service (POTS), and ultimately replacing the analog telephone by bringing digital telephony quality to the broader public. The target market for Viseon's VisiFone are the 150 million global consumers which are projected to switch to VoIP in the next five years. Other markets for the VisiFone include corporations, universities, and government agencies. Viseon holds broadband communication related patents in the U.S. and 18 European and Asian countries and has additional patents pending. For more information on the Company, including investor presentation, please visit the Company's Website, http://www.viseon.com.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995:
Statements in this news release regarding Viseon's business that are not historical facts are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements involve risks and uncertainties that could cause actual results to differ from those contained in the forward-looking statements, including, adverse business or market conditions, the ability to secure and satisfy customers, the availability and cost of materials from suppliers, adverse competitive developments, change in or cancellation of customer requirements, and other risks described in the Company's Annual Report on Form 10-KSB for the most recently ended fiscal year.
VisiFone is a trademark of Viseon Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
