Advisor Workbench Enables Major Hong Kong Retail Securities Broker to Target Wealth Management Market

HONG KONG, July 23 /Xinhua-PRNewswire-FirstCall/ -- WealthCraft Systems Inc. (OTC Bulletin Board: WCSY stock), a leading IT solution provider for financial institutions, has today announced that WealthCraft Advisor Workbench 4.1 (AWB) has been successfully deployed on schedule at the Private Wealth Management Division of BOC International, a wholly owned subsidiary of Bank of China Ltd.

This web-based front-to-back wealth management platform for BOC International's new wealth management solution initially supports 100 frontline client management users.

Combined with Financial Express' funds performance solutions and built on top of the industry-standard Microsoft Dynamics(R) CRM 4.0, this solution provides advanced fund research and trading and convenient operational scalability. BOC International can immediately provide a vast range of cutting-edge financial services geared to the growing needs of high net worth individuals and the company can differentiate its wealth management services for capital growth in the increasingly competitive wealth management market.

'The convenient and easy scalability of the WealthCraft installation enables BOC International's wealth management team to enter in a timely fashion the rapidly expanding wealth management market in Greater China and provide the seamless, high quality tailored full range of services that high net worth individual customers increasingly expect,' said Kelly Tallas, Chief Executive Officer.

Addressing the prompt smooth live implementation of the solution, Mr. Eric Lee Bing Kuen, Executive Director, Private Wealth Management Division, at BOC International, said, 'The timely installation of the WealthCraft Financial Express Microsoft Dynamics CRM solution enables us to leverage our proven wealth management, fixed income and derivative products and enter this highly competitive market. We now have a solution with powerful portfolio analysis and customer relations functions which immediately meets or beats the competition.'

Commenting on the customer service component, Francis Sun, General Manager, at Microsoft Business Solutions, Greater China, said, 'WealthCraft's experience in implementing Microsoft Dynamics CRM solutions enable BOC International to create and maintain a clear picture of customers across a full range of services, enhancing customer relationships, and providing opportunities for cross-selling as well as upselling opportunities.'

James Jones, Head of Asia Pacific at Financial Express commented on the data and analytics: 'As a leading provider of fund data and powerful software solutions, Financial Express offers BOC International's wealth management professionals the latest fund prices and fund performance data together with sophisticated analytical solutions that can be easily customised.'

Concluded Tallas of WealthCraft, 'We believe that the superior research and analysis, customer relations capabilities and quick reaction while supporting compliance and reporting requirements enable the WealthCraft solution to strengthen the efforts of BOC International to differentiate its new wealth management service.'

Wider benefits for BOC International's Private Wealth Management Division are expected to include stronger advisor and client retention and demand, ultimately creating a strategic marketing advantage for the company in competing against international financial institutions.

Advisor Workbench

Advisor Workbench, WealthCraft's flagship product, is a completely customisable client-focused platform and a set of interchangeable modules for market data research, financial planning, portfolio management, risk analysis, and customer relationship management (CRM). WealthCraft enables financial institutions to manage their clients' assets and compliance requirements and reporting more efficiently through a single platform. Workbench's Service Oriented Architecture with Web services at its core and close integration with industry-standard Microsoft Office and Outlook make it easy for wealth management professionals to pull information using Microsoft Dynamics CRM whenever they want.

About BOC International

BOC International Holdings Limited with its subsidiaries (collectively known as 'BOC International'), specializes in investment banking, is a wholly owned subsidiary of Bank of China Ltd. BOC International has created an organizational framework with an effective integrated management system. It has subsidiaries in New York, London, Hong Kong and Singapore, and a sales network covering most major Chinese cities such as Beijing, Shanghai, Guangzhou and Chongqing. With a team of seasoned financial professionals, a broad institutional and retail sales network and a global management operation, BOC International is well-positioned to offer its clients a wide range of investment banking services, including securities underwriting, mergers & acquisitions, financial advisory, equity sales & trading, equity derivatives, fixed income, asset management, private equity investments and private wealth management.

About Microsoft

Founded in 1975, Microsoft (Nasdaq 'MSFT') is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. The Microsoft Hong Kong office was established in 1991.

About Financial Express

Financial Express is the main provider of fund data and website solutions to the UK financial sector. The company collects daily fund prices for more than 70,000 European and global investments, and is relied upon as the sole or main source of data by providers (e.g. Skandia, Standard Life, Henderson) wrap platforms, fund supermarkets, personal finance websites and financial advisers. Financial Express data is also a distributor to the main vendors, including Bloomberg, Reuters and Telekurs.

About WealthCraft

WealthCraft Systems Inc. (OTC Bulletin Board: WCSY) headquartered in Hong Kong SAR, is the parent company of WealthCraft Systems Ltd., an information technology company that designs, develops, markets and supports a flexible, scalable and secure technology platform for wealth management services to financial institutions, including investment advisory firms, securities brokerage firms, retail and private banks, mutual fund companies and insurance companies.

WealthCraft's Advisor Workbench enables professionals to develop their wealth management business while its ATOMS Order Management provides an integrated back-office system providing order execution, order management and portfolio and commission management. WealthCraft's products facilitate seamless implementation of the industry standard SWIFTNet Funds solution for automated mutual fund transactions.

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on WealthCraft management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to WealthCraft as of the date of the press release, and it assumes no obligation to update or alter its forward- looking statements whether as a result of new information, future events or otherwise. Further information on risks or other factors that could affect WealthCraft's results of operations are detailed in the filings of WealthCraft with the SEC.

    For more information, please contact:

    Investor Contact:
     Rebecca Meng
     WealthCraft Systems Limited
     Tel:   +86-755-8828-4994
     Email: rebecca.meng@wealthcraft.com

    Media Contact:
     Jennifer Shay
     Upstream Asia Limited
     Tel:   +852-2973-0222
     Email: jennifer.shay@upstreamasia.com

SOURCE WealthCraft Systems Inc.