Message #28 From:
NewsBot Date: October 3, 2006 05:00:00 AM
WFYW News Toys 'R' Us Names Wherifone GPS Locator Phone on Its 2006 'Hot Toy' List for the Holiday Season
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Wherify Wireless, Inc. (OTCBB:WFYW), a leading developer of wireless
location products and services, today announced that Toys “R”
Us has included the Wherifone GPS locator phone on its “Hot
Toy” list for the 2006 holiday season. The
Toys “R” Us list
features new toys and kids products destined to be on children’s
wish lists this year. The Wherifone is a two-way cell phone with
built-in Aided-GPS location and “managed dial”
features that give on-the-go parents the peace of mind of being able to
quickly locate and communicate with their young children, while also
controlling who they can call and how much it will cost. The Wherifone
is available at all Toys “R”
Us stores nationwide and at www.toysrus.com.
“Toys “R”
Us is in the toy business 365 days a year, and our team worked hard to
identify products for the “Hot Toy”
list that will leave kids speechless when they open their gifts,”
said Ron Boire, President, Toys “R”
Us, U.S. “The Wherifone is a great addition
to our “Hot Toy”
line-up given its unique value as a communications and safety tool for
families with young children that packages kid-safe technology into a
stylish, functional mobile phone that appeals both to parents and
children.”
Designed with pre-teens in mind, the Wherifone comes in a variety of
trendy colors and features five pre-programmable buttons that let kids
stay in touch with close family and friends or summon help with
one-touch dialing. Additionally, the Wherifone’s
Aided GPS location technology lets parents, caregivers and safety
officials quickly locate a child in need of help, bringing peace-of-mind
and added safety to the mobile family.
“We’re thrilled to
have the Wherifone picked by Toys “R”
Us as one of the hottest kid products of the holiday season,”
said Timothy Neher, CEO and Founder of Wherify Wireless. “Toys
“R” Us is a great
partner, and we think that their unrivalled experience and reach in the
family-oriented products market will help us bring the benefits of the
Wherifone’s communication and location safety
features to families nationwide.”
The Wherifone GPS Locator Phone retails for $99.95, and fixed-usage
Wherify Family Locator Service plans that include both voice and
location services start at just $19.95 per month, allowing parents to
control the phone’s monthly costs. The
competitively priced, all-inclusive service plans are straightforward
and easy to understand, and there are no hidden costs for additional
required services, so parents always know exactly what to expect. A Rate
Protection Plan is also available to help save money when actual usage
exceeds the current service plan’s limit.
Under the Rate Protection Plan, when a subscriber goes over their basic
monthly limit their plan automatically adjusts itself to the most
cost-effective service plan rather than blindly racking up overage
charges. Their service plan then automatically resets back to the basic
plan at the beginning of each month.
About The Wherifone
The Wherifone is the world’s first GSM/GPS
locator cell phone designed for children and seniors. The two-way cell
phone has built-in Aided-GPS location and “managed
dial” features that give on-the-go parents
the peace of mind of being able to quickly locate and communicate with
their young children and elderly relatives, while also controlling who
they can call and how much it will cost. Wherify's Aided-GPS performance
will vary, but often provides location results in places where
conventional GPS solutions may have performance issues, such as in many
types of wood frame buildings and vehicles, and under dense foliage. The
Wherifone’s patented Aided-GPS location
solution is supported by the Wherify Global Location Service Center,
which maintains information on all the GPS satellites in space through a
series of GPS Reference Receivers, and applies location information into
Wherify's mapping and location management system to let users see a
device's position displayed on a map or aerial photograph.
About Wherify Wireless, Inc
Wherify Wireless, Inc. (OTCBB: WFYW) is a pioneering developer of
personal location products and services, as recognized by the
Smithsonian Institution Museum’s adoption of
Wherify Wireless’ groundbreaking first
product, the Child Locator, into permanent display as the world’s
first commercial personal GPS tracking device. With three U. S. patents
granted in the areas of personal location and position tracking and four
more patents pending in the area of GPS locator phones, Wherify Wireless
continues to be a leader in location technology development by
integrating Aided-GPS location into a GSM cellular platform that has
been demonstrated on over 100 GSM networks world-wide. Wherify Wireless’
expertise in GPS technology for wireless devices and its patented
back-end location service engine enable customers to obtain real-time
location information on individuals and property directly through the
Internet or any phone. Wherify Wireless was founded in 1998, and is
located in Redwood Shores, California.
Note Regarding Forward-Looking Statements
Any statements that are not statements of historical fact (including
statements containing the words "believes," "plans," "anticipates,"
"expects," "estimates" and similar expressions) should be considered to
be forward-looking statements. There are a number of factors that could
cause actual results or events to differ materially from those indicated
by such forward-looking statements, including general conditions in the
relevant industries and markets, the impact of competitive products,
intellectual property issues and the other factors described in Wherify
Wireless’ periodic filings with the SEC. The
company disclaims any intention or obligation to update any
forward-looking statements as a result of developments occurring after
the date of this press release.
Wherify, Wherify Wireless and FACES are registered trademarks of Wherify
Wireless, Inc. Wherifone is a trademark of Wherify Wireless, Inc. All
other trademarks are the property of their respective owners.
