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WFYW News Wherify Wireless Expands Online Distribution with DiscoveryStore.com

REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Wherify Wireless, Inc. (OTCBB:WFYW), a leading developer of wireless location products and services, today announced that its breakthrough Wherifone^® GPS Locator Phone is initially available at www.discoverystore.com , the electronic commerce site of the documentary and education programming leader Discovery Channel. The Wherifone is the world’s first GSM/GPS locator cell phone designed for children and seniors. The two-way cell phone has built-in Aided-GPS location and “managed dial” features that give on-the-go parents the peace of mind of being able to quickly locate and communicate with their young children and elderly relatives, while also controlling who they can call and how much it will cost.

“We’re very pleased to work with the Discovery Channel to make the Wherifone available through its e-commerce site,” said Timothy Neher, CEO and Founder of Wherify Wireless. “The Discovery Channel provides top of the line programming and products to one of our key demographics, families with pre-teen children. Working with Discovery Channel, we’ll be able to bring those families the safety and peace of mind benefits of the Wherifone service.”

The Wherifone GPS Locator Phone will retail for $99.95, and fixed-usage Wherify Family Locator Service plans that include both voice and location services start at just $19.95 per month. The competitively priced, all-inclusive service plans are straightforward and easy to understand, and there are no hidden costs for additional required services, so parents always know exactly what to expect. A Rate Protection Plan is also available to help save money when actual usage exceeds the current service plan’s limit. Under the Rate Protection Plan, when a subscriber goes over their basic monthly limit their plan automatically adjusts itself to the most cost-effective service plan rather than blindly racking up overage charges. Their service plan then automatically resets back to the basic plan at the beginning of each month. Visit www.wherifone4you.com for more information.

About The Wherifone

The Wherifone is the world’s first GSM/GPS locator cell phone designed for children and seniors. The two-way cell phone has built-in Aided-GPS location and “managed dial” features that give on-the-go parents the peace of mind of being able to quickly locate and communicate with their young children and elderly relatives, while also controlling who they can call and how much it will cost. Wherify's Aided-GPS performance will vary, but often provides location results in places where conventional GPS solutions may have performance issues, such as in many types of wood frame buildings and vehicles, and under dense foliage. The Wherifone’s patented Aided-GPS location solution is supported by the Wherify Global Location Service Center, which maintains information on all the GPS satellites in space through a series of GPS Reference Receivers, and applies location information into Wherify's mapping and location management system to let users see a device's position displayed on a map or aerial photograph.

About Wherify Wireless, Inc

Wherify Wireless, Inc. (WFYW:OTCBB) is a pioneering developer of personal location products and services, as recognized by the Smithsonian Institution Museum’s adoption of Wherify Wireless’ groundbreaking first product, the Child Locator, into permanent display as the world’s first commercial personal GPS tracking device. With three U. S. patents granted in the areas of personal location and position tracking and four more patents pending in the area of GPS locator phones, Wherify Wireless continues to be a leader in location technology development by integrating Aided-GPS location into a GSM cellular platform that has been demonstrated on over 100 GSM networks world-wide. Wherify Wireless’ expertise in GPS technology for wireless devices and its patented back-end location service engine enable customers to obtain real-time location information on individuals and property directly through the Internet or any phone. Wherify Wireless was founded in 1998, and is located in Redwood Shores, California. Visit www.wherifywireless.com for more information.

Note Regarding Forward Looking Statements

Any statements that are not statements of historical fact (including statements containing the words "believes," "plans," "anticipates," "expects," "estimates" and similar expressions) should be considered to be forward-looking statements. There are a number of factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including general conditions in the relevant industries and markets, the impact of competitive products, intellectual property issues and the other factors described in Wherify Wireless’ periodic filings with the SEC. The company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.

Wherify, Wherify Wireless and FACES are registered trademarks of Wherify Wireless, Inc. Wherifone is a trademark of Wherify Wireless, Inc. All other trademarks are the property of their respective owners.