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WFYW News Wherify Honored with 2007 Innovations Design and Engineering Award for Wherifone GPS Locator Phone

REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Wherify Wireless, Inc. (OTCBB:WFYW), a leading developer of wireless location products and services, today announced that it was been honored by the Consumer Electronics Association (CEA^®) with a prestigious 2007 Innovations Award for its groundbreaking Wherifone™ G500^® series GPS Locator Phone. Wherify was recognized with an award for excellence and innovation in Wireless Communications. The Innovations Awards program recognizes consumer technology products that exhibit excellence in design and engineering, and products are judged worthy of the award by a panel of preeminent independent industrial designers, engineers and members of the trade press. The Industrial Designers Society of America (IDSA) endorses and acts as advisors to the program.

The Wherifone is the world’s first GSM/GPS locator cell phone designed for children and seniors. The two-way cell phone has built-in Aided-GPS location and “managed dial” features that give on-the-go parents the peace of mind of being able to quickly locate and communicate with their young children and elderly relatives, while also controlling who they can call and how much it will cost.

“We’re honored to be recognized by the Consumer Electronics Association with this prestigious CES 2007 Innovations Award,” said Timothy Neher, CEO and Founder of Wherify Wireless. “We’re very pleased that the CEA recognizes the benefits and potential of on-demand precision location services, and are proud to be recognized as a leader in wireless location-based services.”

The Wherifone will be showcased in the Innovations Plus display in the CES Central Plaza, and at the Wherify booth at CES 2007 in the Las Vegas Convention Center at Booth #35628, South Hall 4. Innovations Plus at the Sands Expo and Convention Center, Booth #68747. Honorees will also be exhibited in The Venetian on the third floor, across from the San Polo Ballroom. The Best of Innovations honoree products will also displayed at the Grand Lobby of Las Vegas Convention Center, next to “Experience CEA,” and at “CES Unveiled: The Official Press Event of the International CES.” Visit www.CESweb.org/innovations for details on Innovations 2007 Design and Engineering Honorees.

The Wherifone GPS Locator Phone retails for $99.95, and fixed-usage Wherify Family Locator Service plans that include both voice and location services start at just $19.95 per month. The competitively priced, all-inclusive service plans are straightforward and easy to understand, and there are no hidden costs for additional required services, so parents always know exactly what to expect. A Rate Protection Plan is also available to help save money when actual usage exceeds the current service plan’s limit. Under the Rate Protection Plan, when a subscriber goes over their basic monthly limit their plan automatically adjusts itself to the most cost-effective service plan rather than blindly racking up overage charges. Their service plan then automatically resets back to the basic plan at the beginning of each month. Visit www.wherifone4you.com for more information.

About Wherify Wireless, Inc

Wherify Wireless, Inc. (OTCBB:WFYW) is a pioneering developer of personal location products and services, as recognized by the Smithsonian Institution Museum’s adoption of Wherify Wireless’ groundbreaking first product, the Child Locator, into permanent display as the world’s first commercial personal GPS tracking device. With three U. S. patents granted in the areas of personal location and position tracking and four more patents pending in the area of GPS locator phones, Wherify Wireless continues to be a leader in location technology development by integrating Aided-GPS location into a GSM cellular platform that has been demonstrated on over 100 GSM networks world-wide. Wherify Wireless’ expertise in GPS technology for wireless devices and its patented back-end location service engine enable customers to obtain real-time location information on individuals and property directly through the Internet or any phone. Wherify Wireless was founded in 1998, and is located in Redwood Shores, California.

Note Regarding Forward Looking Statements

Any statements that are not statements of historical fact (including statements containing the words "believes," "plans," "anticipates," "expects," "estimates" and similar expressions) should be considered to be forward-looking statements. There are a number of factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including general conditions in the relevant industries and markets, the impact of competitive products, intellectual property issues and the other factors described in Wherify Wireless’ periodic filings with the SEC. The company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.