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Message #35
From: NewsBot
Date: January 5, 2007 05:00:00 AM

WFYW News Wherify Previews WheriFind(TM) Portable Locator Product

REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Wherify Wireless, Inc. (OTCBB:WFYW), a leading developer of wireless location products and services, today announced that it will preview the WheriFind™, the first product in its new Universal Locator™ family of GPS location products, at the International CES 2007 show at the Wherify booth at Booth 35628, South Hall 4. The WheriFind product is intended to provide consumers and businesses with a range of locating options that include simple short term monitoring of assets in unfamiliar surroundings, continuous vehicle location monitoring, and portable communications and location identification of people and employees that are on the move.

The WheriFind is a small self-contained, battery-powered, fully portable GSM cellular and GPS locating device with an internal antenna that can be easily used for the short term location monitoring of any asset or vehicle. In addition to providing real-time GPS location information, the device is equipped with a basic voice communications capability. It will be sold with a choice of accessories allowing the option of self-installation in any vehicle for continuous location identification where power is drawn either from an on-board diagnostic port (OBD) or a cigarette lighter. Since it is equipped with an internal battery power supply it can also be taken out of the vehicle for more portable personal locating and communications applications, offering extra safety and security to consumers and mobile businesses on the road. Leveraging the same combination of Aided GPS and GSM technology that powers the award-winning Wherifone™ locator phone, the WheriFind can provide accurate location information and communications to users worldwide. Rather than reacting to a theft alarm or emergency, you can now proactively monitor and locate assets, vehicles or communicate with key people with a simple push of a button. The WheriFind will be available in Q2 2007.

“In the last few years we’ve seen significant market demand for an affordable, flexible, entry-level GPS location and communications device that can address both mass-market consumer needs and the needs of mobile businesses,” said Timothy Neher, CEO of Wherify. “The WheriFind will help us serve a wide array of basic locating needs of the market, while future products in the same family will address more specialized, high-end locating requirements. We also anticipate the very competitive cost and highly flexible WheriFind uses will create significant early market demand.”

The small and compact WheriFind is only 3.5 inches long and weighs less than three ounces. It uses internal GSM and GPS antennae for communications and location and does not need to be connected to external antennae. It can be put inside a vehicle either as a standalone locator/communicator using its internal battery or it can be mounted and connected to vehicle power via an OBD connector or car charger kit. The user-friendly Location Service website allows you to schedule one-time or recurring location requests, post reminders, access and map location history, and request location results via the web, email or text messaging.

About Wherify Wireless, Inc.

Wherify Wireless, Inc. (OTCBB:WFYW) is a pioneering developer of personal location products and services, as recognized by the Smithsonian Institution Museum’s adoption of Wherify Wireless’ groundbreaking first product, the Child Locator, into permanent display as the world’s first commercial personal GPS tracking device. With three U.S. patents granted in the areas of personal location and position tracking and four more patents pending in the area of GPS locator phones, Wherify Wireless continues to be a leader in location technology development by integrating Aided-GPS location into a GSM cellular platform that has been demonstrated on over 100 GSM networks world-wide. Wherify Wireless’ expertise in GPS technology for wireless devices and its patented back-end location service engine enable customers to obtain real-time location information on individuals and property directly through the Internet or any phone. Wherify Wireless was founded in 1998, and is located in Redwood Shores, California.

Note Regarding Forward Looking Statements

Any statements that are not statements of historical fact (including statements containing the words "believes," "plans," "anticipates," "expects," "estimates" and similar expressions) should be considered to be forward-looking statements. There are a number of factors that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including general conditions in the relevant industries and markets, the impact of competitive products, intellectual property issues and the other factors described in Wherify Wireless’ periodic filings with the SEC. The company disclaims any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.

Wherify, Wherify Wireless and FACES are registered trademarks of Wherify Wireless, Inc. WheriFind, Universal Locator and Wherifone are trademarks of Wherify Wireless, Inc. All other trademarks are the property of their respective owners.

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