Message #7 From:
Jason Date: October 5, 2007 05:40:33 AM
Aladdin Beverage to Introduce Devassa "Red" From Brazil to US Market
Aladdin Beverage (PINKSHEETS: ADTJ), importers
of Devassa Beer from Brazil, plans to expand their Devassa lineup with the
addition of Devassa "Red." "The Devassa Lager (blonde) has been a proven
winner for us staying true to its distinct Micro Beer taste and feel and
we think it is now the right time to introduce and expose the US beer
consuming population to Devassa Red, which is the Devassa brewery's premium
Ale," Teddy O'Connor, President of Aladdin Beverage, states. "The Ale is
amber in color and is extremely smooth and extremely creamy. The 'Red,'
referred to as a Tropical Ale in Brazil, will come in a 12 oz. bottle. The
packaging is wonderful and the best part is that it will be offered in a
six pack," O'Connor goes on to say.
The Devassa Lager has been in the US market for three months now and the
reception to the brand and taste has been tremendous. "We expected the
brand would go over well with people, but didn't expect it to go over as
well as it has. We are very excited," O'Connor states.
Devassa Red plans to be added into the Aladdin portfolio brand mix in Q1
2008, initially in the New York Metro market, New Jersey, Massachusetts and
Florida.
About Devassa:
Devassa, which started out in 2002 as a local brewpub, is now a regional
brewery and has 8 bars located in the most prestigious areas of Rio de
Janeiro and São Paulo in Brazil reaching more than 65,000 upscale consumers
per month. Devassa is now the most popular premium beer in Rio de Janeiro.
Devassa, growing rapidly due to the popularity of the brand in the
Domestic Brazilian market, has in just three short years gone from selling
6,000 liters per month to 90,000 liters per month.
Headquartered in New York City, Aladdin Trading is a leading fine craft
beer and ale importer serving the North American markets. It is Aladdin's
goal to be known as the top beer importer to North America, with only
quality and forward-thinking brands in its portfolio. Our mission is to
generate sustained growth for all the brands in our portfolio and generate
maximum return on investments. For more information, visit the company's
web site at http://www.aladdinbeverage.com.
Forward-looking statements in this report are made pursuant to the 'safe
harbor' provisions of the Private Securities Litigation Reform Act of 1995.
We wish to advise readers that actual results may differ substantially from
such forward-looking statements. Forward-looking statements involve risks
and uncertainties that could cause actual results to differ materially from
those expressed in or implied by the statements, including, but not limited
to, the following: our ability to meet our cash and working capital needs,
our ability to successfully market our product, and other risks detailed in
our periodic report filings with the Securities and Exchange Commission.
