Message #8 From:
QualityStocks Date: October 10, 2007 02:16:42 PM
Aladdin Beverage (ADTJ.PK) Weekly Recap 9/10/07
Aladdin Beverage (ADTJ.PK) Weekly Recap 9/10/07
Aladdin Beverage (ADTJ.PK) to Expand Product Line Thursday, October 4th, 2007
Aladdin Beverage announced this morning that it has plans to expand its Devassa lineup to include Devassa “Red.” The President of the company stated, “Devassa Lager (blonde) has been a proven winner for us staying true to its distinct Micro Beer taste and feel and we think it is now the right time to introduce and expose the US beer consuming population to Devassa Red, which is the Devassa brewery’s premium Ale.”
The Ale is extremely smooth and creamy with an amber color. The Devassa Lager has been in the US market for three months now and has experienced tremendous reception to the brand and taste. “We expected the brand would go over well with people, but didn’t expect it to go over as well as it has. We are very excited,” the President concluded.
Aladdin Beverage (ADTJ.PK) to Introduce Macau Ale to U.S. Market Wednesday, October 3rd, 2007
The popularity of Ales in the U.S. and the need for a more “full bodied” Ale in the Asian beer segment encouraged Aladdin Beverage to begin producing Amber Ale. The beverage has been developing for the past year and a half and the company believes customers will be very happy with the results.
Macau Ale is part micro-brew and part high end import beer which will give the beer a unique style that appeals to many consumers. Macau Ale is scheduled to be released in the first quarter of next year and will be introduced in the New York Metro market.
The ingenuity of the packaging is very attractive which is imperitive in the competitive beverage industry. O’Conner, President of Aladdin Beverage stated, “We want the package to stand out on the shelf in the supermarket or in a bar and we believe this will be achieved with this new generation of packaging. The packaging is very exciting, just like Macau (the place).”
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