Staff Count Increases 50% Since Start of 2007

GRAND RAPIDS, Mich., May 15 /PRNewswire-FirstCall/ -- Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today announced a new organizational structure created in response to recent accelerating sales growth.

The Company has created a new Account Management team, led by Kurt Filla, vice president for Network Development. The team will be a critical new single point of contact for all client traffic and optimization, primarily for direct response marketing campaigns. The team will also be charged with non- agency sales and relationship development responsibilities.

As part of its expansion, Adtegrity also announced the addition of Paula Mierendorf to the Account Management team as an account executive. Most recently with Structure Interactive of Grand Rapids, Paula is Adtegrity's fifth new employee since the start of 2007, raising the total number of staff to 15.

The announcement follows one of Adtegrity's strongest financial quarters in its history. The Company reported net income of $147,000 on net revenues of $3 million for the first quarter, compared with net income of $9,004 on net revenues of $2.1 million for the same quarter last year. Adtegrity also increased the number of impressions served during the period to more than 31.4 billion -- up from 14.4 billion in the fourth quarter of 2006 and from 10.5 billion for the same period in 2005.

'This expansion reflects our commitment to delivering outstanding service and value to our clients as our volume continues to scale with the overall growth of our industry. Adtegrity is being increasingly identified as a resource of choice in online advertising, and our new structure will make us more efficient and more responsive to the increasing needs of the marketplace,' said Adtegrity.com president and CEO Scott Brew.

Adtegrity.com's primary business is the delivery of interactive advertising and marketing services. The Company currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. It ranks among the top 10 ad networks in the industry for size. For more information, visit http://www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words 'anticipates,' 'believes,' 'estimates,' 'expects,' 'intends,' 'plans,' 'should,' and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company's ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

SOURCE Adtegrity.com

Source: PR Newswire (May 15, 2007 - 9:12 AM EDT)

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