Message #10 From:
NewsBot Date: September 26, 2005 02:00:00 AM
EWKE News Earthworks Teams with Big Dog Sportswear to Produce BIG DOGS TV Entertainment Property and Represent International Licensing
LOS ANGELES--(BUSINESS WIRE)--Sept. 26, 2005--
Ranked Among the Country's Major Retail and Direct Marketers with 100 Million Dollars in Annual Sales, Big Dogs Franchise Goes Worldwide Via Earthworks Entertainment Group
Earthworks Entertainment (OTCBB:EWKE) announced that it has been granted US & International entertainment property production and distribution rights to the BIG DOGS(R) brand of sportswear, active wear and accessories currently marketed nationally in over 175 dedicated BIG DOGS retail locations as well as through their popular catalog and website.
Under its agreement with BIG DOGS, Earthworks has begun work on developing an animated television series based on the BIG DOGS trademarked characters, which is aimed at expanding the successful franchise for retail marketing around the world. Earthworks will also handle International merchandise licensing representation for the property.
Based in Santa Barbara, California, Big Dog Sportswear produces high quality sportswear, active wear and accessories for men, women, and children of all ages with a vast collection of apparel and accessories reflecting the California lifestyle. In addition to the company's over 175 owned and operated retail stores, Big Dogs' unique, fun-value products are also marketed through the BIG DOGS website and mail order catalogs.
"We are extremely pleased to join with Earthworks to take the BIG DOGS phenomenon to a further level of success in the International market. After carefully evaluating our many options, we selected Earthworks as a company that fully understands how to most effectively leverage the power of the BIG DOGS brand through a range of co-branding and entertainment and media activities," said Big Dog Holdings Inc.'s Senior Vice President of Sales & Marketing, David Wolf.
"After over two decades of success and growth in the U.S. as a fun, innovative, quality brand icon, BIG DOGS is perfectly poised for expansion throughout the key global markets," said Cathy Malatesta, head of Earthworks Brand Management division. "We are very excited about the great sales potential the BIG DOGS brand holds in both the entertainment and licensing arenas, and look forward to working closely with the BIG DOGS marketing team to maximize the property's untapped potential in the global marketplace."
Big Dog Sportswear is a subsidiary of Big Dog Holdings Inc. a publicly traded company (NASDAQ ticker symbol:BDOG). Please visit the BIG DOGS website at: www.BigDogs.com.
Earthworks Entertainment, a publicly traded Company (NASDAQ ticker symbol:EWKE), creates, produces, markets and distributes high quality children's and family oriented entertainment properties encompassing television and home entertainment, toys, video games, music, publishing, leisure and play items, gift and novelties, theme park, food and drink promotions and apparel. The company can be visited on the Internet at www.EarthworksEntertainment.com.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 - With the exception of historical information, the matters discussed in this press release are forward looking statements that involve a number of risks and uncertainties. The actual future implementation of these plans, the sales generated thereby and other results of the Company could differ significantly from those statements. Further information on the Company's risk factors is contained in the Company's quarterly and annual reports as filed with the Securities and Exchange Commission.
