Message #32 From:
NewsBot Date: September 13, 2008 04:28:24 PM
OPRX Stock: OPTIMIZERx Completes Capital Funding Transaction to Support Growth Plans
ROCHESTER, MI -- (Marketwire) -- 09/10/08 -- OPTIMIZERx Corporation (PINKSHEETS: OPRX stock)
announced today that it has completed a $3.5 million corporate financing
transaction to further support its growth plans of www.OPTIMIZERx.com and
to accelerate the rollout of its marketing platforms, including the
recently introduced OFFERx(TM) and the soon to be launched ADHERxE(TM)
platforms.
The transaction was completed between the Company and the Vicis Capital
Master Fund. The financing was placed by Midtown Partners & Co., LLC
(www.midtownpartners.com), a FINRA member & SIPC Broker/Dealer.
OFFERx(TM) provides a single, turn-key platform to allow more
pharmaceutical and healthcare companies to develop, test and expand
superior patient savings and support programs on a faster and more
cost-effective basis.
The company's upcoming launch of ADHERxE(TM) will also provide turn-key
solutions to address the pharmaceutical industry's number one challenge:
helping patients stay on their medicines longer.
The ADHERxE(TM) platform will soon allow leading Rx brands to turn their
patient offers into powerful compliance programs that include surveying
patient results each month in exchange for re-activation of their co-pay
card. This program allows the brand to regularly engage the patient and
helps minimize any barriers on maintaining treatments for important chronic
therapies.
"We are very excited that we have completed this financing transaction and
now can put our full efforts into the growth of our three solution
platforms to help our clients improve patient awareness, access and
adherence. I look forward to seeing the impact that our product line up
will have in supporting our clients growth, as well as in helping more
patients better afford and stay on their medications," says David Harrell,
CEO of OPTIMIZERx.
About OPTIMIZERx Corporation
OPTIMIZERx provides unique platforms to help patients better afford and
comply to their medicines and healthcare products, while offering
pharmaceutical and healthcare companies effective ways to expand patient
awareness, access and adherence to their brands. The Company's web-based
consumer information and patient support website, www.OPTIMIZERx.com, and
its permanent subscriber base, continues to grow each month and is quickly
becoming the preferred way to access branded prescription savings and
support programs. Additionally, OPTIMIZERx has integrated and developed
peripheral offerings and capabilities, most obviously the newly launched
OFFERx(TM) offer management system to allow more brands to participate in
promoting a new trial or co-pay program, as well as sophisticated online
behavioural re-targeting and database marketing of brand-name
pharmaceuticals, OTC medications, medical devices, and healthcare services
that provide OPTIMIZERx visitors and subscribers the highest possible value
and the best possible medical outcome for their specific condition.
'SAFE HARBOR'
This press release contains forward-looking statements within the
definition of Section 27A of the Securities Act of 1933, as amended and
such section 21E of the Securities Act of 1934, amended. These
forward-looking statements should not be used to make an investment
decision. The words 'estimate,' 'possible' and 'seeking' and similar
expressions identify forward-looking statements, which speak only as to the
date the statement was made. The company undertakes no obligation to
publicly update or revise any forward-looking statements, whether because
of new information, future events, or otherwise. Forward-looking statements
are inherently subject to risks and uncertainties, some of which cannot be
predicted, or quantified. Future events and actual results could differ
materially from those set forth in, contemplated by, or underlying the
forward-looking statements. The risks and uncertainties to which
forward-looking statements are subject include, but are not limited to, the
effect of government regulation, competition and other material risks.