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POWN News POW! Entertainment's Reality Series Goes Prime-Time International

LOS ANGELES--(BUSINESS WIRE)--POW! Entertainment, Inc. (OTC:POWN) announced that SCI FI Channel (UK) has acquired the licensing rights to broadcast NBC’s first season of POW! Entertainment’s co-produced hit reality series, Who Wants to Be a Superhero? The show will be at the heart of their early 2007 PRIME-TIME offering.

POW! Entertainment, Inc. co-produced the series in partnership with SCI FI US and Nash Entertainment and it will be the first reality TV show to air on SCI FI UK since Mad Mad House in 2004. Contestants vie for the chance of winning a Lee-produced comic book and a made-for-TV-movie by proving their superhero creation (costumes included) is worthy enough. Each week, challenges are set “to prove courage, integrity, self-sacrifice, compassion and resourcefulness.” Like Heroes, which was also purchased, the six episode show is distributed outside the US by NBC Universal International Television Distribution and will run exclusively on SCI FI early next year.

In the recent news release, Jon Farrar, Programming Director at SCI FI UK, stated, “We just loved the premise of 'Who Wants to Be a Superhero?' After all, who hasn’t wanted to be one? The show is compelling, addictive fun. It’s been a ratings hit for SCI FI US and we’re confident that it will do similar business for us here.”

SCI FI UK features a continuous stream of cinematic hits, British TV premiere series and special events, bringing viewers the best content from the worlds of fantasy, paranormal and horror programming. SCI FI is a channel service of NBC Universal Global Networks, a division of NBC Universal.

NBC Universal Global Networks operates 11 entertainment television channels throughout Europe and Latin America under four distinctive channel brands: SCI FI (science fiction), 13th Street (action and suspense), Studio Universal (24-hour movies), and Universal Channel (crime and investigation). In addition to these channels, which have become leading pay services in their individual markets, NBC Universal Global Networks recently launched in Germany Das Vierte, the company's first free-TV channel outside the United States. Collectively, these networks reach over 70 million households across 40 countries.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% owned by Vivendi Universal.

POW! (Purveyors of Wonder) Entertainment, Inc. (OTC:POWN) is founded by world famous comic book and motion picture icon Stan Lee, co-creator of Spider-Man¹, X-Men¹, The Hulk¹, and Fantastic Four¹, together with award winning producer Gill Champion and intellectual properties acclaimed expert Arthur Lieberman esq. POW’s principals combined have created, produced and licensed some of the most successful global character franchises of all time that have gone on to generate billions of dollars in revenues. POW! has partnered with major studios, networks and industry leaders to perpetuate a whole new cast of contemporary Stan Lee Originals.

¹These are characters and trademarks of Marvel Characters Inc.