Message #22 From:
NewsBot Date: November 30, 2006 02:00:00 AM
WTAF News Wataire Engages Award-Winning Los Angeles-Based Ad Agency
WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Wataire International Inc. (“Wataire”
or the “Company”)
(OTCBB:WTAR) announced today that it has retained Cucoloris, a Los
Angeles-based multimedia and marketing company to handle all areas of
branding, marketing, advertising, media and public relations for the
upcoming 2007 North American launch of its consumer product line of
atmospheric water generators.
Cucoloris was established in 1990 and specializes in launching and
handling large corporate brands for global marketing campaigns. They
launched ‘Saturn’ as
well as the enormously successful ‘Drivers
Wanted’ campaign for Volkswagen. Other similar
very large campaigns produced by Cucoloris include amongst others, ‘American
Airlines,’‘Visa,’‘Sprint,’‘Zurich,’‘Kodak,’‘Chase’
and ‘Citibank.’
Cucoloris has a long history of continuing work with many non-profit
organizations and foundations. They produced the film ‘Earth
to LA’ with Robert Kennedy Jr. and one of the
most successful internet-based campaigns ever, starring Cameron Diaz and
directed by Peter Horton for the Natural Resources Defense Council
(NRDC). They have also produced Public Service campaigns such as Mark
McGuire’s ‘Foundation
for Children,’‘Farm
Aid’ and the launch of ‘Energy
Star’ for the Environmental Protection Agency.
Cucoloris also works on global ‘social
messaging’ events alongside world leaders and
celebrities. One such event ‘The 2005
Circumpolar Conference-Arctic Warning’
attended by Jake Gyllenhaal and Salma Hayek featured 500 Inuit laying on
the arctic ice for an Aerial Art photograph by John Quigley that was
reproduced in 128 publications across the globe resulting in global
warming officially becoming a human rights issue.
Cucoloris has also won hundreds of awards for excellence from all areas
of the marketing, advertising and film industries as well as having work
chosen for the permanent collection at Museum of Modern Art in New York.
Cucoloris’ co-founder, Linda Stewart, stated, “Wataire’s
technology to produce water from air promises to be the most significant
solution to the world’s water crisis.”
The term of the engagement is for one year and the Company will pay
Cucoloris $1,000,000 and 1,000,000 common shares (“Shares”)
for the services.
About Wataire:
The Company holds the worldwide exclusive license to market and
distribute Wataire Industries Inc. (WTAF.PK) atmospheric water
generators and its technology.
This news release contains forward-looking statements as defined by the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements concerning plans, objectives, goals, strategies, future
events of performance and underlying assumptions and other statements
which are other than statements of historical facts. These statements
are subject to uncertainties and risks including, but not limited to,
product and services demand and acceptance, changes in technology and in
economic, political and regulatory conditions and to all of the risks
generally associated with a company at Wataire’s
stage of development. All such forward-looking statements, whether
written or oral, and whether made by or on behalf of the company are
expressly qualified by these cautionary statements. In addition, the
Company disclaims any obligation to update any forward-looking
statements to reflect events or circumstances after the date hereof.
